Header bidding ad networks are known for increasing publisher revenue by allowing multiple advertisers to bid on ad inventory at the same time. This competitive header bidding ad network environment typically leads to higher CPMs and better fill rates.
Understand How Header Bidding Works
Header bidding is an advanced programmatic advertising technique where ad requests are sent to multiple ad exchanges before making a call to your ad server (e.g., Google Ad Manager). This increases competition and usually boosts revenue.Match Networks to Your Site's Traffic
Not all header bidding ad networks are a perfect fit for every publisher. Consider these factors:- Traffic location – Some networks perform better in the US, EU, or Asia.
- Content type – Tech, news, and lifestyle sites perform differently.
- Traffic volume – Premium networks may require minimum pageviews (e.g., 500K/month).
Run A/B Tests to Compare Earnings
After integrating a few header bidding ad networks, run A/B tests to monitor:- CPM rates
- Fill rate
- Page load speed
- User experience
Optimize and Scale
Once you identify the highest-performing networks, you can:- Add more demand partners via Prebid.js
- Optimize ad placements
- Adjust floor prices for better bids
- Consider hybrid setups with both header bidding and traditional ad networks